The logic is that the more you publicise something, the greater the chance it’ll reach more people. And the more people it reaches, the greater the chance of it benefiting a larger audience.

But that’s how it looks on the surface.

There’s a deeper reality which we cannot see. An underbelly that we do not understand. An unseen world that we have no access to – yet that’s the realm in which the real impact occurs. … More To Share or not to Share: a writer’s dilemma